Service Platform
Digital Services – ready-to-use for you
Successful business models increasingly have one thing in common: they are platform-based. The openness and speed of platforms enables the integration of innovative services. In other words, companies can implement new strategies and add valuable experiences to their products. They follow a certain logic: they are service-dominant, i.e. they are focused on the utility for their customers and are constantly improving their data-based customer understanding through touchpoints and interaction with their customers.
Competences that are not anchored in their core business are acquired from partners. These are continuously integrated according to the individual situation of the customers, creating digital ecosystems in which the participants mutually empower each other.
For the implementation, an architecture that follows the Service-Dominant Logic (SDL) is essential: The Service-Dominant Architecture (SDA). This architecture, implemented as a platform, meets all of your enterprise’s empowerment requirements such as openness, real-time, interaction and data security.
The SDA platform is ready-to-use and offers you the fast and individual realization of your own digital ecosystem. You can access existing services or develop new ones to highlight the uniqueness of your business model.
THREE SERVICE SYSTEMS AND A DATA LAKE ARE THE CORE ELEMENTS OF THE PLATFORM
Get to know the four components of our service platform with just one click.
Data Lake
In order to implement services in real time 24/7, all relevant data is stored in the data lake – both existing information and new knowledge. These form the basis for continuous improvement of services.
System of Participation
External data and capabilities such as co-producers, external platforms and AI are linked inside the System of Participation.
System of Interaction
The interaction with the end customer takes place in the System of Interaction. The prerequisites for a uniform, interactive customer experience are created in this omnichannel integration layer. Through interaction, the user becomes a valuable co-creator in the value chain.
System of Operant Resources
The various resources are brought together and orchestrated in the System of Operant Resources. The higher the resource density in this system, the more innovative and valuable solutions can be created.
In technological terms, the SDA service platform is implemented in the same way as other successful platform-based business models. This allows your development teams to work independently because the modules are individually scalable, easy to maintain and can each be implemented with different technologies (microservices, flexible runtime environments, service catalog, DevOps, containers).
Realize your digital ecosystem with our service platform and benefit from the following advantages:
- Real-time interaction with your customers
- Connection to solutions and services of external partners
- Continuous development of your customer insights through data
- Platform and services are ready-to-use for you within a few hours
Q+A
What added value does SDA offer companies?
The combination of enterprise legacy systems with the Service-Dominant Architecture makes it possible to…
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